About us

Who we are

99brides.org is responsible for analyzing niche but highly popular online dating platforms and providing marketing assistance for such websites. Our goal is to provide customers with relevant and useful information regardless of the best places to seek online communication. In our reviews, we try to present up-to-date information about platforms for online dating so that people could make well-informed choices based on our reviews.

We aim to choose the most prominent and influential platforms for online dating, which is why our team  looks for the most popular dating sites to create reviews about.

Source of our profits

You can find dozens of reviews on our sites for free – you do not need to pay for reading or accessing any information. You do not need to sign up on our site to get access to the information we post. No reviews require additional subscriptions or payments.

We work closely with brands that we review, and this is the main source of our profits. We receive monetary compensation for member registered on the site who used links in the reviews created.

Undoubtedly, since we cooperate with online dating brands, the selection and order in which the services are presented may be influenced. Since sites that we review compensate for our work, it is in our interest to rate such platforms as high as it is possible. Indeed, websites that we cooperate with are viewed favorably by our dating team. Nevertheless, it is essential to state that we do not base our reviews merely on the fact that some company has paid us. Our scores, ratings, and conclusion are based on impartial examination of every single product and service available on the site. Therefore, even if a site has some flaws, you can be sure that you are going to read about them.

The process of making reviews

Our team consists of numerous professionals in the industry of online dating. Their goal is to implement their experience and knowledge to review websites and create detailed and interesting guides about online communication. Our writers present their reviews separately from our marketing team.

There are many elements that should be included in a review. Since most sites have similar structures and services, one may see that most reviews about dating sites are pretty similar. It allows our team of writers to compare different dating sites easily and quickly.

Writing reviews is only one part of our team’s duty. Before creating a guide, a writer has to examine the site and spend at least a couple of days learning about its products, finding some flaws, and figuring out whether the site is user-friendly or not. The overall and individual cost of services, the website’s design, the effectiveness of customer support members, as well as efficiency and diversity of tools and features are also considered while preparing the reviews. After the article is ready, it is passed to a team of editors who make sure that there are no errors.

Even though our writers are experienced professionals, they are people who may miss some information. Sometimes, dating sites can implement a new feature that is not included in the review. In such a case, our goal is to update our guide as quickly as possible. We try to keep our content relevant and correct. Our readers and companies with which we cooperate can contact us and ask to change information or provide useful feedback.

How we rate dating sites

Each site receives a score in several categories. It is a very simple but effective system that allows one to see the strongest and weakest aspects of a dating platform. Our reviews include the site’s popularity, users’ engagement, reputation, and how the site feels and looks.

Popularity of the site can be easily accessed by reviewing the number of people registered. If a dating website has a few thousand active members online, it means that a site is popular. However, we also use third-party websites to learn about platforms. For example, Trustpilot can help our writers to get analytical data.

Design and experience from using the site are also essential criteria. Due to the fact that our writers have reviewed dozens of sites, they know what elements of design and layout should be used to make a site more accessible. While design can be a subjective matter, our team knows what a site should look like to be both functional and stylish.

Engagement allows us to understand the active base of users on this site. Such information can be found only on the analytical platforms like Similarweb. This data is quite complex but allows us and potential members to see whether the site is active enough or not.

Lastly, it is vital to say that reputation score includes information that we collect from other users. Platforms such as Trustpilot or Sitejabber include dozens or hundreds of real-life reviews that can be used to understand what kind of reputation the site has among actual users.